A Differentiated End-to-End Solution
At VU Custom, we don’t just offer solutions; we redefine possibilities. Our commitment to innovation and operational excellence has culminated in a suite of unparalleled tools designed to transform your brand’s custom experience. With over 38 brands in our portfolio, and the release of our 3rd generation purpose-built tool, we’re redefining customization.
The Case for Customization
Amidst the sea of retail discounts, forward-thinking brands are harnessing the power of personalization — and the numbers tell a compelling story.
Key Performance Indicators
40%+
price premium of inline styles
20%+
boost in average order value
75%
shorter sales cycle for made-to-order products
≈10%
sales uplift through personalized marketing
Zero
returns for customized products
20%
reduction in SMU and sampling costs
Deloite Research & VU Custom Client Experience
8 Reasons to Adopt a Product Personalization & Customization Program Now
8 Reasons to Adopt a Product Personalization & Customization Program Now
From unique birthday gifts to eco-friendly shopping choices, product personalization is reshaping how brands connect with their customers. Dive into the eight big reasons why adding that personal touch is not just trendy, but essential for your brand’s growth.
Price Premium + Reduced Discounting = Improved Margins
When customers personalize a product, they recognize its value. They’re often willing to pay a 15-40% premium for it! Price it to reflect its true worth, without resorting to steep discounts. Your profits will thank you.
Boost Average Order Value
Draw customers in with the magic of personalization and customization. When they're involved, they typically add more to their carts, which can lead to a 20% bump in your average order value.
Brand Loyalty
Custom choices make customers feel seen and valued. Customization deepens their connection, turning one-time shoppers into loyal brand enthusiasts.
Gifts with a Personal Touch
Personalized presents aren't just items, they're memories wrapped in a bow. From holidays to birthdays, they're always a hit. It's a feel-good factor that can really promote your brand.
Test the Waters Without the Inventory Risk
By “virtually merchandising” new designs (displaying them on products in the online store before they have been produced), brands are able to test demand for these designs without taking on the inventory risk. Trendy designs can be chased and those with no demand can be eliminated.
Reduced Inventory Risk Creates Inventory Resilience
Personalized and customized products are decorated or made on demand and therefore have a low inventory risk because you only make the product once the consumer says, “yes, this is the product I want and this is how I want it customized.”
Reduce Returns
Personalized & Customized products are generally not returnable, reducing your overall returns.
Green Choices, Greater Loyalty
Through a combination of the factors above, including making products on demand, reducing inventory risk and reducing returns, brands can significantly decrease their environmental impact. Embracing green choices resonates with customers, making them proud to support your brand.
Unveiling Our Differentiated Solution
VU Customizer
Empower your customers with the VU Customizer - a front-end powerhouse that brings creativity to the forefront. Craft unique, personalized products effortlessly.
VU Admin
Seamlessly manage your customization process with VU Admin. Effortless control over your operations - it's customization, simplified.
VU Integrations
Connect and morph into your brand's systems with VU Integrations. Integrate with ease and expand your reach effortlessly.
VU OMS
For those complex custom orders, VU OMS takes the wheel. Effortlessly manage factory orders, ensuring a truly end-to-end solution.
Solution Spotlight:
VU the Difference
Our differentiation lies in our dedication to perfecting the art of customization. We understand that no two brands are the same, and that’s why we offer a tailored approach to meet your unique needs.
With VU Custom, you’re not just getting a solution; you’re investing in a legacy of customization. Join the future of customization and elevate your brand to new heights with VU Custom’s cutting-edge tools.
Why brands have chosen to offer VU Custom
Brands are making product personalization and customization a priority in their growth strategy in a range of industries from fashion and footwear to hydration bottles and sporting goods.
Price Premium + Reduced Discounting = Improved Margins
Consumers are happy to pay extra (15-40% premium) for a personalized or customized product because it makes it unique to them. This price premium also helps balance out discounting on inline products and therefore improves margins.
Boost Average Order Value
With personalization and customization, consumers are more engaged in the buying experience and therefore put more items in their cart. A 20% boost in average order value is common.
Personalized Customer Experiences Build Brand Loyalty
Nothing makes a consumer feel more engaged than having the ability to personalize or customize a product. The opportunity to make something unique to them is one of the best ways to enhance their experience with your brand.
Promote Gift Giving
Personalizing or customizing a gift makes it more impactful, making consumers feel better about the gift. It is highly popular for many gift giving events, including holidays, Mother’s and Father’s Day, birthdays, Valentine’s Day, and wedding related gifts. This creates powerful promotional opportunities for you.
Reduce Inventory Risk Creates Inventory Resilience
Personalized and customized products are decorated or made on demand and therefore have a low inventory risk because you only make the product once the consumer says, “yes, this is the product I want and this is how I want it customized.”
Significantly Reduce Returns
Once a customer has personalized or customized a product, they have made it their own and they don’t expect to be able to return it nor do they want to. Return rates on personalized and customized products are typically below 5%.
Reduced Environmental Impact
Through a combination of the factors above, including making products on demand, reducing inventory risk and reducing returns, brands can significantly decrease their environmental impact. More and more, that factors into consumer purchasing decisions and brand affinity.
