Vera Bradley
Vera Bradley wanted to reinvigorate the brand, make it more contemporary, reduce discounting & build a stronger direct-to-consumer (DTC) business. Their goals were:
- Refresh the brand
- Automate and transform their monogram business
- Attract a younger audience with “whimseys” and unique options
- Create an engaging DTC online shopping experience
Meeting these goals required a holistic review and update of the business to attract new customers, increase sales and improve margins.
VU Custom approached through a measured plan and rollout: a “WALK, RUN, FLY, SOAR STRATEGY”, enabling Vera Bradley to offer the right solutions to its target customers in a scalable way. This incremental approach enabled the company to quickly reach its target market with a new offering and then graduate in complexity to more value-added solutions for their customers.
The Results
- Significant increase in custom sales by automating and enhancing their monogram business
- Significant increase in gross margin contribution from increased efficiency
- A significant reduction in discounting
- Improved conversion rates
- Increased customer engagement online
- Greater Brand Loyalty
Helped invigorate the brand & broadened their appeal to younger customers.
*formerly JTB Custom
You May Also Like
The Sak
In the first year of introducing The Sak's customization program, we witnessed a staggering 500% growth.
Ridge
VU Customizer implemented on The Ridge’s Shopify site with our end-to-end solution down to VU Manufacturing’s to handle multiple categories of their products with Wallets, Ring
Chaco
We implemented VU and VU Order Management System to handle all of Chaco’s custom and personalized offerings.
Upper Playground
Upper Playground utilizes VU OMS and VU Manufacturing to power their on-demand virtually merchandised streetwear brand.