The Economic Reality
Brands are under pressure. Global manufacturing costs are rising. Tariffs and supply chain volatility are driving up baseline expenses. Margins are tighter than ever, and pricing conversations with factories are only getting more difficult. So how do you pass those increased costs along to the customer without losing them?
Custom is one of the smartest moves you can make.
Revenue Growth Through Customization
When a customer can add their name, upload a logo, choose a colorway, or include a brand or seasonal icon, the product becomes more personal. That changes how they perceive value. In Deloitte’s 2024 report, 1 in 5 consumers said they’d pay 20% more for a personalized product. Nearly 3 in 4 people said they’re more likely to buy from brands that personalize, and they spend 37% more with those that do.
Custom lets you increase prices without triggering price sensitivity. In a market defined by rising costs, it helps brands hold pricing power.
VU Custom helps brands offer these experiences right on their storefronts. With high-fidelity 3D or 2D visualization and instant load times, customers can personalize products in real time on any device. It makes it easy to offer personalized products that encourage customers to spend more.
Margin Growth Through Operational Efficiency with VU Custom
Customization can create a lot of backend friction when managed manually. You lose hours preparing files, resolving mistakes, chasing missing specs, and handling back-and-forth with factories. Not to mention the lack of visibility.
VU Custom changes that by automating the entire process:
Seamless Integration
Keep your existing systems and workflows. Our platform adapts to you, not the other way around. Connect easily with your ERP and management tools through our flexible API.
Automated Art File Generation
Say goodbye to manual file preparation. Our system automatically converts custom designs into production-ready files that match your exact specifications and equipment requirements. What used to take hours now happens instantly.
Production Management
Custom orders have historically created manual workflows. Get the automation and visibility that you deserve with VU’s Admin and OMS. Replace paper orders with digital documentation that can’t be lost or damaged. Get customizable production reports, built-in quality control checklists, and real-time order tracking—all automatically generated and instantly accessible.
Custom Program Management with VU Admin
Managing a custom program at scale comes with its own challenges. VU Admin gives your internal teams the flexibility to update product rules, make quick adjustments, and manage offerings without engineering support. Custom program managers can stay agile and keep pace with customer and production needs.
Real Results
“We wanted a more seamless way to manage personalization for our non-North America regions. The VU Custom all-in-one solution makes it easy to create and scale preconfigured inspirations, while their traveler capabilities ensure smooth execution at the factory. The team has been a great partner, always providing the support we need to keep things running efficiently.”
— Nick Robbie, Director of Emerging Opportunities at TaylorMade Golf
“No one delivers an end-to-end solution like VU Custom. The new front end, the new admin interface to manage the program, and the end-to-end solution including the ability to to seamlessly deliver all the information to various factory partners: that is your secret sauce—that’s what sets you apart.”
— Head of E-Commerce, Global Athletic Brand
“VU Custom helped us seamlessly integrate customization into our DTC business, creating a smooth design experience for customers and an efficient production process for our team. After seeing its success, we’re now expanding customization into our B2B business, confident that VU Custom will continue to support our growth.”
— Zach King, Web, Ecomm, and Emarketing Manager
99.9%
Production Accuracy across factory partners
80%
Reduction in file preparation time
25%
Improvement in operational efficiency
Higher Average Order Value driven by personalized product experiences
Increased Conversion through real-time customization and fast load times